Working together

The Design Pharm Services

Consulting

Most companies have neither the huge marketing budget of a Sony or a Coca Cola, nor the inclination to produce largely brand enhancing sites. They require a portrayal of their products and services in the best possible light and in a way that is clear, clean, easy to navigate and makes their company look good. As part of our design process we spend time with clients in order to understand not only their business sector but also their company image and ethos. An initial raft of five or six design styles is then produced which will include both conservative and cutting edge templates and will comprise a number of different design ideas. Using this range of ideas we then sit with the client as they decide what they like until all parties are comfortable with a basic outline for the design. From here we can then produce realistic timescales for the production of finished designs and the launch of the site as a whole. We move as quickly as you require to achieve the deadlines and site you need.

Web Development

The Design Pharm specialises in making the acronyms that shroud the web in mystery comprehensible. If your needs suggest a site built using Flash we'll talk you through what it means in terms of development time, search engine effectiveness, visibility to users with older machines or those in companies that place restrictions on what their employees can look at on the web. Once you understand the implications of using the various programming languages you'll be much better equipped to choose a design that allows your site to meet your vision and address your audience and words like Flash, Java, JavaScript, HTML, DHTML, XML and ASP need never seem foreign again.

Considerations

Our experience of designing and building sites for some of the world's biggest companies has led us to devise a wide range of considerations that will help you make the right decisions…

• Download time - the more graphics and heavy duty programming you have on your site the longer it will take to download
• Navigation - the most important criterion, you should only ever be three clicks from the information you need. Bad navigation will stop visitors returning to your site, good navigation will go unnoticed.
• Browser independence - the high spec machines found in offices up and down the country shouldn't let you forget that many people still surf using old versions of Microsoft Internet Explorer or Netscape Navigator or slow internet connections. We help you understand the value in keeping a site accessible to all or how you can keep the attention of those with older browsers whilst not losing the impact of your site
• Search engine placement - for some sites a high search engine placement is vital, for others it's immaterial. The Design Pharm talks you through the process and realities of getting your site listed and suggested ideas and costs for ensuring your listing is as high as possible.

e-Marketing

Does your site need marketing? Will it be central to your company's offering or merely an add on? Are you trying to attract new customers or retain established ones? All these criteria need addressing when it comes to the marketing of your site. From the basic act of putting your www.companyname.com on all stationery, vehicles and e-mail messages through to complicated banner and viral marketing campaigns we'll help you target your audience and get you noticed.